Director of Operations
I build the systems that turn ambitious ideas into a business that actually runs.
I help founder-led and mission-driven teams improve operations, manage execution, and build the systems, workflows, and accountability needed to grow without everything depending on one person.
Especially experienced in supporting women-led, founder-led, and mission-driven organizations.
Operations · Marketing Systems · Automation · Project Management
What the systems have produced
94.63%
OKR completion rate
$35K to $115K+
Donation growth supported
1,000+
Students onboarded through automated systems
50+
Digital offers supported
140%
Year-over-year revenue growth
10 to 15
Contractors coordinated across workstreams
How I Think
The Company Operating System
Every organization I've supported eventually needs the same four layers. When they're in place, execution stops depending on anyone's memory — including mine.
- Relational databases unify marketing, donor, and partnership tracking
- Standardized KPI definitions and reporting categories
- SOP library with naming conventions and version control
- Automation logic and system dependencies documented
- Clarified initiative ownership and accountability per project
- Weekly KPI scorecards anchor execution to measurable outcomes
- Slack-based check-in rituals replace scattered status updates
- Fewer manual handoffs across marketing, partnerships, and operations
- CRM lifecycle tagging across onboarding, nurture, and donor flows
- Website, CRM, and database integrations eliminate manual transfer
- Recurring reporting processes automated
- Change logs and dependency docs prevent silent breakage
- Centralized KPI dashboards for real-time initiative visibility
- Structured OKR tracking (94.63% completion rate achieved)
- Decision Log Tracker preserves context and prevents repeated debates
- Standardized how strategic decisions are documented and revisited
What I do
Four groups of capability.
One operating discipline.
Strategy & Leadership
Translate founder vision into operating structure, priorities, and accountable ownership.
- Strategic mapping & quarterly planning
- OKR design & tracking
- Weekly leadership operating rhythm
- Cross-functional coordination
- Right-hand support to founders
Operations & Project Execution
Move work from signed agreement to completed deliverable with clear ownership at every step.
- Project & program management
- Contractor & vendor coordination
- SOP design & documentation
- Launch & campaign execution
- Client & program delivery
Systems & Automation
Build the backend that quietly does the work — CRMs, lifecycle flows, and integrations that hold under load.
- CRM architecture (GoHighLevel, HubSpot, Kartra, ActiveCampaign)
- Airtable relational databases
- Zapier & native automations
- Funnel & lifecycle infrastructure
- Integration & change-log discipline
Reporting & Decision Visibility
Make the numbers legible so leadership can decide with speed and shared context.
- KPI dashboards (Looker Studio, Airtable, GHL)
- Weekly scorecards with red / green tracking
- OKR gap analysis
- Decision logs & governance records
- Executive reporting rituals
Selected work
Four systems, four postures.
Not templates — actual operating systems built inside real organizations, with the receipts to match.
Company Operating System Architecture
A four-layer operating system that turned scattered execution into structured, accountable, decision-ready flow.
Decision Governance System
An Airtable-based decision log that preserved context, prevented repeated debates, and gave leadership a durable record of why choices were made.
KPI and OKR Visibility System
Weekly scorecards, dashboards, and OKR gap analysis that made leadership decisions faster and more grounded.
Lifecycle and Automation Architecture for a 50+ Offer Ecosystem
End-to-end lifecycle infrastructure across Kartra, HubSpot, ActiveCampaign, and Zapier — supporting a 50+ digital offer catalog.
Testimonials
Jayce is an exceptional operations partner who brings clarity, structure, and momentum to our business. She leads with calm authority, strong prioritization, and strategic insight.
Ali Hively
Founder, Rise Girl
Let's talk
Let's build a business that runs better.
Whether you need stronger operations, better marketing systems, clearer project ownership, or someone who can connect all the moving parts, I would love to hear what you are building.