Nine years of operating rhythm.

Right-hand operations partner across school programs, marketing initiatives, launches, and student experience.

• Coordinate internal team, vendors, and contractors across timelines, deliverables, and weekly priorities.
• Manage school and client invoicing workflows and QuickBooks Online with Profit First allocation discipline.
• Build and maintain GoHighLevel and Airtable systems: CRM pipelines, lifecycle tagging, onboarding, nurture, and program visibility.
• Track KPIs, deadlines, and execution priorities to support leadership decisions.
• Implement SOPs and repeatable operating rhythms that reduce rework and clarify ownership.

Support digital marketing, fundraising, communications, and storytelling initiatives for an international education nonprofit. I build and update landing pages, email campaigns, forms, registration flows, and automated communications across HubSpot, WordPress, Classy, Airtable, and Zapier. I also create donor-facing assets, edit video content, help shape student and community stories, and support the organization of a growing digital media library. My role sits between creative production, marketing technology, and operations. I help the team turn campaign goals into polished assets, working systems, and clear deliverables.

• Built and updated landing pages, registration flows, email campaigns, and automated communications for fundraising, events, alumni engagement, and donor outreach.
• Created donor-facing creative assets and edited video content for sponsor updates, campaigns, and organizational storytelling.
• Helped organize and evaluate a digital media library containing hundreds of photo and video assets.
• Collaborated with marketing, development, and program teams to turn campaign goals into clear digital experiences and actionable deliverables.
• Supported donor and event communications across HubSpot, WordPress, Classy, Airtable, and Zapier.
• Helped develop storylines from student, school, and community media while keeping the storytelling respectful, accurate, and aligned with organizational goals.

Led marketing systems and digital infrastructure supporting a 763,040 annual multi-channel reach.

• Established weekly KPI scorecards and SOP documentation. 94.63% OKR completion across 10 to 15 contractors and vendors.
• Managed Airtable-based relational databases integrating donors, partnerships, events, content, and project visibility.
• Coordinated timelines and deliverables across concurrent client-facing initiatives.
• Improved handoffs through process optimization, automation, and clearer ownership.
• Donation growth from $35K to $115K+ during Give Miami Day via structured segmentation and lifecycle management.
• Secured and managed a $120,000/year Google Ad Grant driving high-intent traffic to the virtual museum.

Right-hand to the CEO, directing team operations, campaigns, and global talent acquisition.

• Grew email audience from 20,953 to 41,628 and onboarded 1,000+ new students into the signature course in 2024.
• Managed finances, KPIs, and annual and quarterly goals aligned to company objectives.
• Directed team operations in ClickUp and Slack. Tasks tracked, timelines met, deliverables aligned.
• Sourced and onboarded top-tier professionals worldwide.
• Managed Shopify Done-For-You projects for program students.
• Documented comprehensive SOPs for operational consistency and scale.

End-to-end marketing automation and funnel infrastructure across a 50+ offer digital ecosystem.

• Right-hand to the CEO. Weekly priorities, KPI tracking, financial visibility, quarterly and annual goal execution.
• Designed and maintained lifecycle workflows across Kartra and HubSpot for 50+ digital offers.
• Built full-funnel infrastructure: landing pages, opt-ins, sales pages, checkout, upsell and downsell logic, and post-purchase automation.
• Architected lifecycle tagging and segmentation for lead qualification and nurture campaigns.
• Implemented Looker Studio KPI dashboards for weekly revenue, conversion, and product health.
• Documented funnel logic, automation dependencies, and system change logs for safe iteration.